Case Study: BNP Paribas boosts employee engagement and office branding with We Are DNA

BNP Paribas transforms office branding and internal comms with We are DNA

BNP Paribas Leasing Solutions sought to improve internal engagement and communication to match its external rebranding efforts under a new CEO. The challenge was to thank staff and invest in their working environment, ensuring they fully bought into the BNP Paribas brand. The vendor, We Are DNA, was engaged to help address this.

We Are DNA created two key internal branding elements: a high-quality hardback yearbook celebrating the company's journey and an office refurbishment that enhanced the environment with branded messaging. This solution reinforced company values and used personal, humorous touches in common areas. The result was a successful internal brand activation that allowed staff to pause, reflect on the positive changes, and refuel their engagement, bringing the brand to life for them.

BNP Paribas