Case Study: Bath Building Society refreshes its brand for digital use with We Are DNA

Bath Building Society refreshes brand guidelines with We are DNA for a heritage brand founded in 1904

Bath Building Society, a long-established financial institution founded in 1904, needed to update its consistent but outdated brand for the digital age. The challenge for vendor We Are DNA was to refresh the society's look, creating new brand guidelines to work across digital and print media, including an extensive new website, while still honoring its heritage.

We Are DNA conducted a thorough brand review to modernize the brand for a digital audience. The solution included a new set of brand imagery, a modernized color palette that highlights the company's Bath location, an updated logo better suited for digital use, and a new animation style. The result was a complete set of brand guidelines, giving Bath Building Society a consistent and impactful platform for all its communication needs.

Bath Building Society