Case Study: Bath Building Society boosts branded email engagement with We Are DNA's Mailchimp template

Bath Building Society boosts email engagement with We are DNA's flexible Mailchimp template

Bath Building Society wanted to improve its email communications to be more effective and consistent for both its Member and Broker audiences. They engaged We Are DNA to refresh their existing Mailchimp email template, requiring a flexible design that was distinctive for each audience yet completely consistent with their brand.

We Are DNA designed and built a flexible, editable Mailchimp template that is easy to use via a WYSIWYG editor. This solution allows the building society's marketing team to create fully branded, bespoke HTML emails for different campaigns. The vendor's work empowered Bath Building Society to increase their communication frequency with a fresh, professional design, resulting in increased engagement levels for both audiences.

Bath Building Society