Case Study: Andrews reduces hiring costs and early attrition with We Are DNA’s employer brand

Andrews cuts cost per hire from £954 to under £200 with We are DNA

Andrews, a property group, faced challenges with a high cost per hire and unacceptably high early attrition rates. They partnered with We are DNA to develop a new employer value proposition (EVP) and employer brand to attract the right talent and reduce these costs.

We are DNA conducted an in-depth discovery phase to craft a compelling EVP and the "Spirit of Andrews" employer brand. This was implemented through a new careers website, an attraction toolkit, and an enhanced candidate experience. As a result, We are DNA helped reduce Andrews' cost per hire from over £900 to less than £200 and cut early attrition by more than 50%.

Andrews