Case Study: Alfa Laval strengthens TA communications consistency with We Are DNA’s Job Ad Toolkit

Alfa Laval rolls out a 30-role job ad toolkit with We are DNA

Alfa Laval, a large global engineering company, faced a challenge with inconsistent talent acquisition communications across its regions and hiring managers. This inconsistency was potentially impacting both the quantity and quality of applications for its roles. Partnering with vendor We Are DNA, Alfa Laval sought to incorporate its new Employer Value Proposition (EVP) and important digitization messaging into a cohesive toolkit to improve candidate attraction.

We Are DNA developed an International Copy Toolkit containing pre-written copy for 30 frequently advertised roles, all following a new candidate-centric structure. This solution positioned Alfa Laval's EVP prominently and ensured messaging consistency. Although specific metrics are not yet available, the toolkit was very positively received by the talent acquisition team, HRBPs, and hiring managers as a tool to help attract new talent and ensure comms consistency.

Alfa Laval