Case Study: Aldermore boosts employee nominations with We Are DNA’s rewards and recognition scheme

Aldermore increases nominations with We are DNA

Aldermore sought to reinvigorate its internal employee recognition scheme. The challenge was to raise awareness of the program, increase the number of nominations, and ensure the company's desired behaviors were central to the awards process. The vendor, We Are DNA, was engaged to address this through a creative reward and recognition service.

We Are DNA developed a new brand identity for the awards and redesigned the entire nomination and recognition process. Their solution included launching the scheme with a range of digital and physical collateral, such as intranet promotions, deskdrops, and immediate recognition tools. This successfully increased engagement, as the new process was well-received and led to a measurable increase in nomination levels across the business.

Aldermore