Case Study: Aldermore improves candidate attraction with We Are DNA's social programmatic advertising

Aldermore drives 1,319 visits and 98 applications with We Are DNA

Aldermore faced the challenge of recruiting for difficult-to-fill IT and Business Analyst roles on a mass scale, needing to reach both active and passive candidates. A further complication was that their new brand had not yet been rolled out to their careers website, creating a potential disconnection for applicants. To address this, the vendor We Are DNA implemented a social programmatic advertising service.

We Are DNA created a fully responsive, branded landing page that integrated with the applicant tracking system and served as a central hub for candidate information. They then drove traffic to this page using a targeted social programmatic advertising campaign on LinkedIn, Google PPC, and Facebook. The campaign reached 40,826 people, resulting in 1,319 website visits and a final tally of 98 applications for the open roles.

Aldermore