We are DNA
136 Case Studies
A We are DNA Case Study
Aldermore, a UK-based bank, had a great range of employee development options but needed a clearer way to communicate them to staff. The challenge was to make these opportunities visually engaging and easily accessible so that employees could effectively own their development paths. The vendor, We are DNA, was engaged to address this internal communications need.
We are DNA created an interactive PDF guide titled "Space to Develop" that clearly outlined all available learning and development opportunities. Using creative design and engaging copy, the solution took employees on a journey through the offerings, from soft skills training to leadership programs. This provided staff with a direct tool for accessing resources and owning their career development, successfully bringing Aldermore's Learning & Development programme to life.