Case Study: Aldermore champions year-round employee wellbeing with We Are DNA

Aldermore builds a 52-week wellbeing mindset with We are DNA

Aldermore, a UK-based bank, sought to evolve its employee wellbeing initiatives beyond short-term campaigns into a sustained, year-round mindset. Having previously worked with the vendor We Are DNA on successful "Wellbeing Week" and "Wellbeing Month" programs, their new challenge was to embed wellbeing more deeply into the company culture.

We Are DNA developed and implemented a comprehensive "Mind, Body and Soul" internal communications strategy that spanned an entire quarter. The program was structured to address mental wellbeing in January, physical health in February, and mindfulness in March, offering a mix of spontaneous and planned events to ensure voluntary engagement. The solution from We Are DNA successfully positioned Aldermore as a caring employer and received highly encouraging individual feedback, with employees reporting they were better informed and more able to manage their emotional and physical wellbeing.

Aldermore