Case Study: Aldermore creates a memorable Next Generation Leaders Graduation with We Are DNA's message in a bottle campaign

Aldermore boosts graduation engagement with We Are DNA's message in a bottle campaign

Aldermore sought to create a memorable Learning & Development communications plan for its Next Generation Leaders Graduation event. The challenge was to build anticipation and excitement from the initial invitation through to the away day itself. We are DNA was engaged to develop this creative solution.

We are DNA designed an invitation and itinerary in the form of a message in a bottle to reflect the event's adventurous theme. This unique approach made attendees feel special and generated significant excitement. The client received excellent feedback, with attendees reporting that the event was highly memorable and that they felt a sense of pride upon graduating from the program.

Aldermore