Case Study: Aldermore boosts employee engagement and wellbeing with We Are DNA’s Road to Rio challenge

Aldermore boosts employee engagement with We Are DNA’s Road to Rio challenge, reaching 70% participation and £6,000 donated

Aldermore, a bank with a distributed workforce across multiple locations, faced the challenge of breaking down internal silos and encouraging employee interaction and physical activity as part of its wider wellness program. To address this, the vendor We Are DNA developed an employee engagement initiative.

We Are DNA created the "Road to Rio" challenge, a four-week campaign themed around the Olympic Games. The solution involved a charitable team competition where employees tracked their physical activities via pedometers and a custom portal. This portal featured leaderboards, an interactive progress map, and chat functionality to foster communication. The results were highly successful, with over 70% of the workforce participating. The campaign generated significant excitement, improved cross-team working, and led to a £6,000 charitable donation for Aldermore's chosen charity.

Aldermore