Case Study: Aēsop builds a stronger employer brand with We Are DNA

Aēsop builds employer brand in 2 weeks with We are DNA

aēsop, a well-known global luxury skincare and fragrance brand, faced the challenge that very little was known about them as an employer despite their high brand regard. They partnered with the vendor We are DNA to develop an employee value proposition (EVP) and employer brand to increase talent awareness, boost applications, decrease time to hire, and improve employee engagement and retention.

We are DNA conducted extensive research with Aesop's global employees through focus groups and surveys to create an authentic EVP. This process resulted in a considered and subtle employer brand named "Considered connections," complemented by comprehensive guidelines. While it was still early in the rollout, the Aesop team was confident it would lead to better-informed applications, lower time and cost per hire, and more engaged employees. The client praised We are DNA for their collaborative and knowledgeable partnership.

Aēsop