Case Study: Urban Decay drives a standout UK Face Bond launch with We Are Collider

Urban Decay drives 1,693 shade matches with We Are Collider

The customer Urban Decay faced the challenge of launching its Face Bond foundation in the UK market to build credibility in the complexion category. To achieve this, they partnered with the vendor We Are Collider to create a high-impact, multi-phase beauty activation campaign.

We Are Collider implemented a triple-action solution that began with CGI films showing the product's journey from the US to the UK, followed by a social media unboxing campaign of 650 PR boxes sent to influencers, and culminated with interactive billboards in key shopping locations. These billboards featured real-size product displays, on-site makeup artists for shade matching, and dispensed trial samples. The results for Urban Decay were significant, with We Are Collider's campaign delivering over 487,500 video views, 1.2 million unboxing impressions, and 1,693 consumers shade-matched and sampled directly at the events.

Urban Decay