Case Study: SEAT drives test drive engagement and brochure requests with We Are Collider

SEAT drives 81% test-drive requests in 2 weeks with We Are Collider

The automotive brand SEAT faced the challenge of showcasing the adaptability of its new Tarraco SUV to shoppers at Westfield and encouraging test drives. They partnered with the vendor We Are Collider to create an immersive activation experience.

We Are Collider designed a dynamic exhibit featuring two contrasting settings for the vehicle: a high-energy beach scene and a practical city environment. This solution allowed the activation to appeal to different driver personalities. The vendor's approach was highly successful, resulting in 81% of engagements requesting test drives and 77% requesting brochures over the two-week campaign.

SEAT