Case Study: Rituals achieves a 73% turnover boost with We Are Collider's Mother’s Day activation

Rituals boosts turnover 73% with We Are Collider's Mother’s Day activation

The customer, Rituals, sought to create a memorable and impactful in-store experience for Mother's Day to drive footfall and sales. The vendor, We Are Collider, was engaged to design and implement a solution that would enhance the customer experience during this key retail period.

We Are Collider executed a thoughtful activation by transforming five Rituals stores with a Sakura-inspired floral cart. Customers who spent £55 or more received a beautifully wrapped dried flower bouquet. This solution proved highly successful, resulting in a 73% increase in turnover compared to the previous Mother's Day and the gifting of 2,100 bouquets.

Rituals