Case Study: Esland transforms its brand and boosts recruitment with We Are Circle

Esland boosts employer ratings and launches 4 websites with We Are Circle

Esland, an education and care company supporting vulnerable young people, faced a significant challenge in recruiting and retaining excellent staff due to post-pandemic skills shortages in the social care sector. To support their ambitious growth plans of opening new homes and schools, they needed a strong internal and external brand to attract the right caliber of employees. They partnered with vendor We Are Circle for a brand transformation.

We Are Circle developed an Employee Value Proposition and internal brand strategy, which included defining brand values and mapping the employee journey. This was followed by a full external brand repositioning and transformation, encompassing a new brand story, evolved identity, and new websites. The results included a successful brand repositioning, an increase in Indeed and Glassdoor review scores, the launch of four new websites, and the achievement of their growth objectives.

Esland