Case Study: Visa elevates Toronto International Film Festival sponsorship with We Are BMF's Visa Skyline Drive-In

Visa drives 987 vehicles through Skyline Drive-In with We Are BMF

The customer Visa faced the challenge of reimagining its sponsorship of the Toronto International Film Festival for two consecutive years during the pandemic. Their objective was to create an elevated experience for cardholders and clients, enhance its brand perception, demonstrate support for Canadian small businesses, and maximize its presence within a modified festival format. They tasked the vendor, We Are BMF, with this project.

We Are BMF developed an evergreen creative platform called The Visa Skyline Drive-In at Ontario Place. This multi-faceted experiential activation featured a nostalgic theme, an arrivals moment, a food truck village with local small businesses, and eye-catching structural builds. The results were highly successful, with the activation spanning 8 festival nights and accommodating 987 total vehicles. The vendor also facilitated 9 collaborations with local small businesses, achieving Visa's goals of creating share-worthy touchpoints and supporting the community.

Visa