Case Study: TikTok drives Black History Month engagement with We Are BMF

TikTok drives 265.5M+ #MakeBlackHistory content views with We Are BMF

TikTok sought to connect with its community during Black History Month through a celebration of content, inspiration, and learning. To achieve this, they partnered with the experiential agency We Are BMF to develop and produce a comprehensive campaign.

We Are BMF executed the TikTok #MakeBlackHistory Creator Summit, a three-day experiential event in LA for over 100 Black creators. The program included masterclasses, panel discussions, and celebrity appearances, which generated over 265.5 million content views and 90 million social media impressions. The vendor, We Are BMF, successfully delivered a high-impact program that celebrated the community and significantly amplified the campaign's reach.

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