Case Study: FX Atlanta builds buzz for Atlanta Season 3 at SXSW with We Are BMF

FX Atlanta drives 318.6M earned media impressions with We Are BMF

The customer FX Atlanta (a television network promoting its show Atlanta Season 3) faced the challenge of building buzz and generating media attention for the series' long-awaited return. To meet this objective, they partnered with the vendor We Are BMF for an experiential activation.

We Are BMF designed and produced "The Trip: An Atlanta Café," an immersive experience at SXSW modeled after an Amsterdam-style coffeeshop. The activation was filled with references to past seasons to engage fans. The solution was highly successful, directly reaching over 1,700 attendees and generating over 318 million earned media impressions, effectively building significant excitement for the season premiere.