Case Study: Smile White achieves higher conversions and stronger clinical trust with We Are Arch's high-performance website strategy

Smile White builds a faster, mobile-first healthcare website with We Are Arch

The customer, Smile White, a UK-based premium cosmetic dentistry brand, faced the challenge of scaling its digital presence to support ambitious growth. Its existing website did not reflect its high-quality service and struggled with low conversion rates, poor mobile experience, and a lack of clinical trust. We Are Arch partnered with them to design and develop a new high-performance web platform to address these issues.

We Are Arch delivered a conversion-focused, mobile-first website built with Next.js and React, powered by a headless Payload CMS. The solution integrated HubSpot for lead management and featured elements like Trustpilot reviews and dentist profiles to build trust. The new platform was designed to significantly improve consultation bookings, SEO performance, and provide a scalable foundation for future marketing campaigns.

Smile White