Case Study: Watford Town Centre achieves a vibrant new brand with We Are Acuity

Watford rebrands for 400+ businesses with We Are Acuity

Watford Town Centre's Business Improvement District (BID) partnered with branding agency We Are Acuity to address a significant challenge. The BID, which represents over 400 local businesses, needed a rebrand to unify its confusing dual identity for both consumers and businesses. The goal was to create a single, clear brand that effectively communicated the BID's purpose and could be applied flexibly across all marketing channels, from online platforms to outdoor banners.

We Are Acuity developed a modern brand identity centered around a colorful map pin logo to visually connect the BID to the town's physical location. The solution included a comprehensive brand guideline and two logo variations to cater to both consumer and business audiences. The new brand was very well received by stakeholders and the community, with the successful launch including a new website, social assets, and out-of-home advertising, solidifying a vibrant and dynamic identity for Watford Town Centre.

Watford