Case Study: Watford Town Centre BID drives a 916.2% ROI with We Are Acuity's digital marketing campaign

Watford drives 916.2% ROI with We Are Acuity

We Are Acuity partnered with Watford Town Centre BID to address the challenge of maximizing awareness and sales of the Watford Gift Card during the critical festive shopping period. The goal was to run a fresh, engaging digital campaign that promoted both physical and e-cards, with a specific focus on positioning the e-card as a last-minute gift solution to drive urgent purchases.

The solution developed by We Are Acuity was a two-phase digital strategy centered on the campaign message "The Gift of Choice." The campaign utilized targeted Google and Facebook ads to build early awareness and then create a last-minute push for the e-card. This approach delivered outstanding results for the client, including a 916.2% return on investment and an 11.4% year-over-year increase in sales.

Watford