Case Study: Watford achieves stronger town centre engagement with We Are Acuity’s vibrant BID banners

Watford boosts website visitors 882.8% with We Are Acuity

The customer, Watford Town Centre BID, faced the challenge of deploying a new brand identity across the town centre while also needing to clearly demarcate different zones for visitors. They commissioned the vendor, We Are Acuity, to design and produce an array of banners for 35 locations that would serve this dual purpose.

We Are Acuity implemented a cost-effective, templated design solution using the new vibrant colour scheme. They created six pattern variations for specific zones, accompanied by representative icons and directional arrows to aid navigation. The results were highly positive, with the client praising the excellent communication and timely delivery. Following the banner installation, Watford Town Centre BID reported a significant measurable impact, including an 882.8% increase in website visitors and over 100% growth in social media impressions and followers in the first month.

Watford