Case Study: Watford boosts local business support and gift card sales with We Are Acuity

Watford boosts Watford Gift Card sales 93% with We Are Acuity

Watford Town Centre BID, in partnership with Watford Borough Council, faced the challenge of promoting 18 local businesses and encouraging residents to shop and eat locally on a limited budget of just £1,000. They engaged the vendor We Are Acuity to bring their Christmas campaign to life, which needed to integrate photos of the elected mayor and align with the town's refreshed brand identity.

We Are Acuity developed a simple, uncluttered creative concept for digital out-of-home posters and organic social media. The solution included creating key visual assets and copy for the client to activate in-house. The campaign resulted in a 93% increase in Watford Gift Card sales compared to the previous year, successfully meeting its budgetary and strategic goals.

Watford