Case Study: Watford BID boosts Christmas gift card sales by 700% with We Are Acuity

Watford boosts Christmas gift card sales by 700% with We Are Acuity

The customer, Watford BID, needed to boost High Street sales and encourage consumers back to local businesses post-pandemic, particularly for the crucial Christmas trading period. They partnered with vendor We Are Acuity to increase awareness and sales of their newly launched digital Watford Gift Card.

We Are Acuity implemented a highly targeted local digital advertising campaign using Google Display, Search, and Facebook Ads. The campaign successfully raised awareness and drove purchases, resulting in Christmas gift card sales that were 700% higher than the previous year. The vendor's quick and effective work exceeded all KPIs for the Watford BID.

Watford