Case Study: Suzuki drives more local servicing with We Are Acuity

Suzuki rolls out x3 CRM emails and x7 social assets with We Are Acuity

The customer, Suzuki, faced the challenge of increasing the number of car owners using its local dealerships for servicing, particularly those who had purchased their vehicles from non-Suzuki dealers and were harder to reach. They enlisted the vendor We Are Acuity to develop a campaign promoting a service offer, which needed a more emotive element to connect with these audiences.

We Are Acuity created a dynamic campaign that shifted the focus from the service offer to the local aftersales experts themselves. The solution involved developing three personas to represent key service values, followed by a photoshoot and the creation of a suite of ads, banners, and emails that humanized the dealer communications. The campaign was rolled out across Suzuki's UK dealer network, with early internal feedback praising the more consistent and human look that represented a step-change in their communications.

Suzuki