Case Study: Stellantis LCV improves commercial vehicle buyer engagement with We Are Acuity

Stellantis LCV drives 6.5-minute engagement with We Are Acuity

The customer, Stellantis LCV, needed to adapt its product communications for its Citroën Commercial Vehicles to better suit a rational business audience that demanded key facts over traditional brochure content. The challenge for vendor We Are Acuity was to redesign the materials to handle complex vehicle specifications while maintaining brand consistency with passenger vehicle guides and meeting a strict pre-launch deadline for a new van line.

We Are Acuity developed an interactive digital Price & Specification Guide using Adobe software, which presented complex data in an easily digestible format with dynamic trim comparisons and clickable calls-to-action. The solution allowed for detailed tracking of user engagement. The results showed significant customer interaction, with an average read time of over 6.5 minutes. One in five readers clicked a call-to-action, and 2% inquired directly with a dealer through the guide, leading to a surge in orders for Stellantis LCV.

Stellantis LCV