Case Study: Groupe PSA boosts business sales for Citroën Ami with an interactive fleet marketing brochure from We Are Acuity

Groupe PSA repositions Citroën Ami with We Are Acuity, driving 50,000-unit sales across 14 countries

Citroën UK engaged the vendor We Are Acuity to address the challenge of repositioning its Citroën Ami electric vehicle for the business market. The primary objectives were to appeal to eco-conscious companies exploring micro-mobility and to shift the mindset of traditional van buyers towards seeing the Ami as a practical and affordable alternative for urban logistics and last-mile delivery.

We Are Acuity developed an interactive digital experience using Adobe Creative Cloud that allowed businesses to explore the Ami's key benefits, such as agility, cost-efficiency, and eco-friendliness. The solution successfully addressed common misconceptions about electric quadricycles. The results for We Are Acuity's project included delivering on budget and on time, a fully satisfied Citroën UK brand team, and an empowered fleet team, contributing to the Ami's broader success with over 50,000 units sold across Europe by 2024.

Groupe PSA