Case Study: Groupe PSA refreshes retailer communications with We Are Acuity's digital newsletter solution

Groupe PSA refreshes retailer comms with We Are Acuity across 1,100 digital banners

The customer, Groupe PSA's Citroën brand, faced the challenge of creating consistent yet personalized digital marketing communications for its network of 36 retailers. The task required producing over 1,100 unique digital display banners across multiple campaigns, which was a significant drain on time and resources. We Are Acuity was tasked with developing a pragmatic solution to drive business across the entire retail network.

We Are Acuity developed a dynamic digital newsletter, the Citroën Insight E-Zine, using the latest Adobe software. This solution consolidated rich brand content into a single, adaptable format that dealers could easily implement. The result was a refreshed perception of the newsletter, which became a highly effective tool for both customer retention and new customer acquisition, boasting a much longer shelf-life than its printed predecessor.

Groupe PSA