Case Study: Groupe PSA drives EV sales activation with We Are Acuity

Groupe PSA drives EV sales activation with We Are Acuity in under 2 weeks

The customer, Citroën (part of Groupe PSA), faced the challenge of staying competitive in the rapidly growing Electric Vehicle market amidst supply chain issues and a cost-of-living crisis. They needed to keep their brand front of mind for potential buyers while maximizing their marketing budget and engaging their retailer network. They turned to vendor We Are Acuity for a national creative and local activation solution.

We Are Acuity developed a multi-channel campaign that brought three EV models together under a new creative concept. They executed this with a limited-time local showroom event, supported by digital, social, and CRM materials. The vendor's rapid deployment engaged 81% of the retailer network and generated over 735,000 impressions and 570 clicks at a competitive cost. We Are Acuity's efforts contributed to a significant month for EV registrations, leaving Citroën and its dealers delighted with the outcome.

Groupe PSA