Case Study: Groupe PSA launches Citroën ë-C4 successfully with We Are Acuity

Groupe PSA drives 86% dealer engagement with We Are Acuity

The customer, Groupe PSA's Citroën, faced the challenge of launching its first 100% electric vehicle, the ë-C4, with a five-month gap between its unveiling and physical arrival. During this period and amidst a global pandemic, they needed to ensure their retailer network remained engaged and on-brand, shifting the conversation from price to electric vehicle benefits while many marketing contacts were furloughed and showrooms were closed. We Are Acuity was engaged to provide a comprehensive local marketing activation plan.

We Are Acuity developed a strategic communications plan for the pre-launch period, which included providing regular updates, adaptable marketing materials, and a comprehensive launch guide for retailers. This approach ensured consistent local and national messaging. The vendor's solution achieved an 86% dealer engagement rate and led to over 600 marketing material downloads, successfully keeping the network active and on-brand.

Groupe PSA