Case Study: Citroën bridges digital and physical sales with We Are Acuity

Groupe PSA drives 219 QR code scans in month one with We Are Acuity

We Are Acuity partnered with Citroën, a brand of Groupe PSA, to address a challenge in the modern car sales journey. As sales moved increasingly to digital platforms, the role of printed materials like brochures in dealerships became unclear. The challenge was to close this gap between digital and physical sales, ensuring that minimalist showrooms could still effectively capture potential customers who had not yet engaged with digital content.

The solution implemented by We Are Acuity was a suite of new point-of-sale specification sheets for Citroën dealerships. These sheets were designed to showcase the brand, provide key information, and feature trackable QR codes linking directly to the website and brochure lead forms. This bridged the physical and digital experience, guiding customers online. The results after the first month showed the solution's immediate impact, with 361 dealer downloads, 219 QR code scans, and 105 brochure downloads generated.

Groupe PSA