Case Study: Citroën Ireland achieves 67% sales growth with We Are Acuity

Groupe PSA boosts sales 67% with We Are Acuity

The customer, Citroën Ireland, part of Groupe PSA, faced the challenge of standing out in a crowded Q1 automotive market to promote its new 201 plate vehicles. They needed a unique and flexible campaign from their vendor, We Are Acuity, that could communicate diverse brand strengths, from comfort and design to warranty and low emissions, within a single cohesive framework.

We Are Acuity developed the "Take comfort" campaign, which used a flexible creative execution across radio, press, social, and point-of-sale materials to highlight multiple reasons to choose Citroën. This solution drove a 67% increase in national passenger car sales during the campaign period, significantly outperforming a market that shrank by 3.5%. The campaign also helped Citroën achieve its highest market share since 2007.

Groupe PSA