Case Study: Groupe PSA achieves 1,900% lead uplift with We Are Acuity

Groupe PSA boosts lead generation 1,900% with We Are Acuity

Groupe PSA, the automotive manufacturer behind Citroën, faced a challenge in a fluctuating market. With uncertainties around new car stock levels, their traditional September sales peak was at risk. The company needed to stay active and generate quality leads for its retailer network but required a strategic approach to maximize its marketing investment. They turned to the vendor, We Are Acuity, for a solution.

We Are Acuity developed a multi-channel campaign based on the insight that used car prices were rising. The "We Want Your Car" campaign encouraged part-exchange inquiries, driving potential customers to the Citroën website. This solution successfully generated a massive 1,900% uplift in lead generation for Groupe PSA, an result so significant that the campaign was extended into the following quarter.

Groupe PSA