Case Study: Groupe PSA improves the customer journey with interactive Price & Specification Guides from We Are Acuity

Groupe PSA boosts engagement with We Are Acuity’s interactive guides, with 6.5-minute average reads

The customer, Citroën (part of Groupe PSA), faced the challenge of adapting its traditional printed Price & Specification Guides for the digital age. With its website serving as the primary emotional brochure, Citroën needed its rational brochures from vendor We Are Acuity to become more engaging and interactive rather than being simple, static tables of information or basic PDFs.

We Are Acuity completely redesigned the guides into interactive digital brochures. The solution integrated animated content, videos, and clickable calls-to-action for tasks like contacting a dealer or designing a vehicle. This resulted in significant engagement, with an average read time of over 6.5 minutes. The solution had a measurable impact, with 20% of readers clicking a CTA and 2% making a direct inquiry to a dealer from the guide itself, providing valuable tracking and insight for the client.

Groupe PSA