Case Study: Groupe PSA achieves consistent, scalable dealer marketing with We Are Acuity

Groupe PSA boosts Citroën brand compliancy from 50% to 90% with We Are Acuity

Groupe PSA faced the challenge of launching Citroën's new global brand through its UK dealer network without imposing costs or restrictive branding mandates on its retailers. The vendor, We Are Acuity, was tasked with finding a way to ensure widespread adoption and consistency while preserving each dealer's freedom.

We Are Acuity implemented a digital Local Marketing Hub, providing dealers with free, pre-designed templates for various media channels. This solution, funded by the manufacturer, allowed retailers to create their own local marketing executions while maintaining brand consistency. The results were a dramatic increase in brand compliance from 50% to over 90% and a tenfold increase in monthly marketing executions, significantly improving Citroën's marketing footprint in the UK.

Groupe PSA