Case Study: Citroën drives customer engagement and data capture with interactive brochures from We Are Acuity

Groupe PSA boosts brochure engagement by 20% with We Are Acuity

Groupe PSA's Citroën brand, a longstanding client of We Are Acuity, faced the challenge of evolving its sales brochures from print to digital. They needed a solution that would retain the engagement and 'wow factor' of a physical brochure while overcoming the weaknesses of cost and quickly outdated information, moving beyond a simple PDF conversion.

We Are Acuity developed an interactive digital brochure using Adobe software, integrating video and dynamic content to bring vehicles to life. The solution included clickable calls-to-action for dealer contact and vehicle configuration, with all interactions tracked for data. This resulted in over 8,000 views in 8 months, an average read time of over 6.5 minutes, a 20% CTA click-through rate, and a 2% dealer enquiry rate, significantly boosting customer engagement and providing valuable sales insights.

Groupe PSA