Case Study: DS Automobiles enhances showroom engagement with We Are Acuity’s localised AI experience

DS Automobiles launches localized AI showroom experience across 22 retailers with We Are Acuity

DS Automobiles approached We Are Acuity with the challenge of uniformly deploying new voice-activated ChatGPT functionality, branded "Ok Iris," across their UK retailer network. The goal was to enhance the in-showroom experience and ensure a consistent brand presentation while demonstrating the AI's capabilities to customers.

We Are Acuity's solution involved creating localized marketing materials, including car livery kits and mirror hangers featuring questions specific to each of the 22 retailer locations. This tailored approach prompted direct customer interaction with the AI, significantly enhancing engagement opportunities and strengthening the connection between DS Automobiles and their local customers.

DS Automobiles