Case Study: DS Automobiles enhances brand storytelling with We Are Acuity's digital asset

DS Automobiles launches a parallax digital brand asset with We Are Acuity in Q2

DS Automobiles, a challenger brand in the competitive UK premium car market, faced the challenge of increasing awareness and telling its unique brand story of Parisian luxury and craftsmanship. We Are Acuity partnered with them to create a solution that would aggregate their content into an accessible format for both national use and their retailer network, moving beyond tactical offers to build the brand.

We Are Acuity developed a premium, immersive digital environment using Parallax technology. This solution allowed consumers to discover the DS brand at their own pace and redirected them to the main website for models and offers. The asset was activated via QR codes and digital ads, and cloned for personalized retailer use. We Are Acuity reported that the tool provided trackable engagement data and allowed for cost-effective, in-flight updates as the model range changed.

DS Automobiles