Case Study: Dignity Funeral Directors boosts local market share with We Are Acuity's localized marketing approach

Dignity Funeral Directors raises Leicester market share to 4.6% with We Are Acuity

Dignity Funeral Directors, a UK-based funeral services provider, faced the challenge of standing out in an increasingly price-focused market. Their goal was to raise awareness of their local branches and re-establish them as a community-first choice, positioning them against more price-driven competitors. They engaged the vendor, We Are Acuity, to create a flexible marketing approach that could connect with local audiences across their many UK locations.

We Are Acuity's solution was to create a templated campaign that featured timeless watercolour illustrations of prominent local landmarks, making each piece of communication feel individually produced for a specific area. This approach allowed for consistent messaging that could be easily tailored. The campaign, which included press ads, posters, and door drops, resulted in a significant increase in market share. In Leicester, the test market, average market share increased to 4.6% from a previous 3.9%.

Dignity Funeral Directors