Case Study: Dignity Funeral Directors engages communities with Father’s Day tributes with We Are Acuity

Dignity Funeral Directors engages 7,000+ with We Are Acuity

The customer, Dignity Funeral Directors, a major UK funeral services provider, faced the challenge of creating a positive, community-focused activity for Father's Day to support the bereaved. They partnered with the vendor We Are Acuity to find a way for their branches to connect with the community and create a universal symbol that would help people remember lost loved ones positively during a traditionally difficult time.

We Are Acuity developed a campaign centered on a customizable bow tie symbol, featuring forget-me-not flowers. The solution involved in-branch posters and downloadable materials that encouraged personalization and sharing, both in windows and on social media. The campaign successfully transformed branch windows into tributes and generated positive engagement online. The vendor reported measurable results including over 7,000 engagements with a Facebook post and 1,500 additional tribute sheets printed to meet public demand.

Dignity Funeral Directors