Case Study: Citroën UK brings Advanced Comfort to life with We Are Acuity

Citroën UK brings Advanced Comfort to life with We Are Acuity and 88% more website engagement

The customer Citroën UK faced the challenge of supplementing their traditional product brochures with content that would clearly and engagingly present the facts and benefits of their Advanced Comfort programme, while also bringing the human nature of their brand to life. The vendor We Are Acuity was tasked with creating this content to help customers understand how the programme's benefits positively impact everyone onboard.

We Are Acuity's solution was to create a series of engaging and informative videos, produced in partnership with Ideal Insight. These videos were filmed in a UK dealership and uniquely used children and a rabbit to showcase the vehicle features in an innovative way that stood out in the market. The results were highly positive, with extremely positive client feedback from all levels and the content continuing to be used nationally and within the dealer network. While final campaign results are pending, the vendor notes that the approach successfully connected with both customers and dealers.

Citroën UK