Case Study: Citroën achieves stronger local digital marketing results with We Are Acuity Managed Services

Citroën drives 2 new car sales with We Are Acuity's Managed Services

The customer, Citroën Motor Group, faced a challenge where its local retailers lacked the resources, expertise, and time to effectively manage their digital marketing. This often resulted in stagnant campaigns and missed opportunities. The vendor, We Are Acuity, offered its Managed Services Programme to address this.

We Are Acuity's solution was to outsource key digital marketing elements to its in-house team, managing social advertising, pay-per-click, and digital display campaigns for retailers. The results were highly positive, including over 500 named leads from social media at an average cost of £27 per lead, over 2,000 inquiries from pay-per-click, and over 40,000 visits to retailer websites from digital display. Retailer satisfaction was high, leading to significant growth in the adoption of the service across the network.

Citroën (Citroën Motor Group)