Case Study: Citroën boosts dealer-led launch reach with We Are Acuity's proximity targeting

Citroen drives 1600 sales with We Are Acuity

The customer, Citroën, faced the challenge of leveraging its extensive UK dealer network to add a local, high-quality touch to its high-profile national launch campaign for the New C5 Aircross SUV. The vendor, We Are Acuity, was tasked with finding a way to connect potential customers to their nearest dealership.

We Are Acuity implemented a solution using dynamic display banners with proximity targeting. For each of Citroën's 153 dealers, they set up a geographic range to serve ads featuring the national campaign creative alongside the local dealer's name and contact details. This strategy generated 1,600 sales from all campaigns, alongside millions of impressions and thousands of clicks across Google and Facebook/Instagram platforms.

Citroen