Case Study: Citroën challenges the Camper Van market with We Are Acuity’s interactive product guide

Citroen builds an interactive camper van guide in 4 days with We Are Acuity

The customer, Citroën, sought to challenge the dominant market leader in the camper van sector. Partnering with vendor We Are Acuity, the challenge was to enter this highly competitive, brand-conscious market and effectively communicate the value of their new offering to UK consumers.

We Are Acuity developed an interactive digital Price and Specification Guide using Adobe Creative Cloud. This engaging guide was optimized for on-screen viewing and provided dynamic product information, making complex details easy to digest. The solution achieved strong engagement, with an average read time of 6.5 minutes for the interactive guides.

Citroen