Case Study: Book Depository boosts engagement with We Are Acuity’s World of Book Lovers campaign

Book Depository boosts engagement to 15% with We Are Acuity

We Are Acuity helped Book Depository, a global online bookseller, with a recurring campaign to design promotional bookmarks. The challenge was to evolve this successful program by making social media, particularly Instagram, a core and enduring part of the campaign activity, moving beyond just being an afterthought.

The solution involved a unified "A World of Book Lovers" theme. We Are Acuity created a set of four collectible bookmarks that formed a larger illustration and launched a companion Instagram AR filter. The filter analyzed users and transformed them into illustrated reader personas like "The Creative." This campaign drove significant engagement, with the filter receiving over 10,000 views in two weeks and achieving a 15% engagement rate. It also increased website traffic and prompted hundreds of customers to collect all four bookmarks.

Book Depository