Case Study: Book Depository boosts email engagement with We Are Acuity

Book Depository boosts email open rates to 24% with We Are Acuity

The customer, Book Depository, faced the challenge of making an automated email campaign for new customers feel personal and engaging, rather than generic and fatiguing. The vendor, We Are Acuity, was tasked with using the Salesforce Marketing Cloud platform to create a welcome journey that captured the brand's personality and maintained creative appeal across all eight automated emails.

We Are Acuity developed a solution by creating visually appealing and brand-consistent email content that presented account features in an engaging way for book lovers. They used Salesforce's Einstein analytics to monitor performance and make real-time adjustments. The results showed promising early engagement, with emails reaching six-figure sends and achieving approximately a 24% open rate and a 2% click-through rate.

Book Depository