Case Study: Book Depository boosts customer engagement with We Are Acuity's creative Readers’ Problems bookmarks

Book Depository boosts bookmark engagement with We Are Acuity, driving 1,000,000+ printed bookmarks

Book Depository, an online book retailer, wanted to enhance its customer unboxing experience and boost social media engagement through its popular physical bookmarks. Their challenge, addressed with the vendor We Are Acuity, was to continually generate new, humorous, and relatable creative ideas for these bookmarks that would encourage customers to share their own "readers' problems" online.

We Are Acuity developed a solution by creating a series of humorous "Readers' Problems" bookmarks illustrated by Olaf Falafel, which perfectly captured the passion of book lovers. This campaign was a major success, resulting in a print run of over 1,000,000 bookmarks, more than 5,000 uses of the campaign hashtag on Instagram, and hundreds of competition entries, solidifying the bookmarks as a customer favorite and an annual campaign.

Book Depository