Case Study: ASPTT multiplies internal newsletter readership by 5 with We Advocacy

ASPTT - Customer Case Study

ASPTT, a major French sports federation with 220 clubs and 200,000 members, faced a challenge in boosting engagement with its internal communications. The organization was struggling to increase the visibility and readership of its monthly newsletter beyond its core audience of employees. We Advocacy provided its email banner solution to help optimize the federation's internal communication strategy.

By implementing We Advocacy's banners, ASPTT was able to effectively promote its newsletter to a wider audience, including volunteers. This new channel generated significant curiosity and engagement. The solution provided measurable results; the newsletter's unique views increased dramatically from an average of 45 to 250 per issue when promoted with a We Advocacy banner, multiplying its read rate by five.

ASPTT

Rafaël Llanes

Digital Communication Officer