Case Study: Stagecoach achieves stronger bus driver recruitment with WDAD Communications

Stagecoach boosts women hires with WDAD Communications and a new busdrivers.london careers site

WDAD Communications was engaged by Stagecoach London to build a new careers website. The challenge was to create a modern, effective platform to help the bus company attract and recruit drivers, with a specific key objective of achieving greater diversity and inclusion in their hiring.

The solution implemented by WDAD Communications was a mobile-first, fully responsive careers website featuring dedicated pages for rewards, training, and a special 'women behind the wheel' section. The project included a supporting social media and recruitment advertising campaign. WDAD Communications delivered the site on schedule, and the initiative successfully increased the number of applications and women hires while also winning creative awards.

Stagecoach